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Workshops

Workshop: Intro to Artificial Intelligence for Marketing
Jim Sterne

From market research to direct mail metrics to web analytics to Big Data, the job of “marketing” has changed dramatically over time. We have arrived at a fundamental shift in marketing that is as impactful as the advent of the Internet: Artificial Intelligence and Machine Learning.   This workshop introduces marketing professionals of all ranks

Sep 28, 2020, 09:00
A/B-testing mastery workshop
Ton Wesseling

This workshop will up your A/B-testing game a lot. Once finished you will have improved your skills on: Knowing when to run or not to run what kind of experiments Picking the right KPI to judge experiment results on Getting more positive experimentation outcomes (from better prioritization to better hypothesis) Business case calculations – knowing

Sep 28, 2020, 13:30
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