Workshop: Intro to Artificial Intelligence for Marketing
Jim Sterne

From market research to direct mail metrics to web analytics to Big Data, the job of “marketing” has changed dramatically over time. We have arrived at a fundamental shift in marketing that is as impactful as the advent of the Internet: Artificial Intelligence and Machine Learning.   This workshop introduces marketing professionals of all ranks

Jul 1, 2020, 09:00
A/B-testing mastery workshop
Ton Wesseling

This workshop will up your A/B-testing game a lot. Once finished you will have improved your skills on: Knowing when to run or not to run what kind of experiments Picking the right KPI to judge experiment results on Getting more positive experimentation outcomes (from better prioritization to better hypothesis) Business case calculations – knowing

Jul 1, 2020, 13:30
YouTube Optimisation for improved performance and discoverability
Luke Sherran

This full day workshop provides an understanding into how the YouTube algorithm works, what you need to know in order to be successful on the platform, and how to apply these principles and strategies to your own channel and content. Session 1 o   YouTube history and algorithm evolution o   YouTube optimisation in 2020 o   Understanding the different traffic

Jul 1, 2020, 09:00
SEO ➡️ Tech SEO…expanding your technical knowledge
Stephen Kenwright

Agenda: How modern search engines work (45 mins) Crawl optimisation (45 mins) Site speed optimisation (45 mins) Structured data (45 mins) Q&A (30 mins) Who’s it for: In-house and agency marketers who want to – or are being asked to – get more technical. You should have a knowledge of SEO in general and you

Jul 1, 2020, 09:00
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