How to make your content marketing drive £, not links

SEOs often fall into the trap of finding the latest number one ranking factor and then jumping on it until it dies… Long live meta descriptions, anchor text etc… I’m not here to tell you links are dead, but wouldn’t you rather focus on activity that makes you money instead?! This presentation will look at the trends of brands who are winning in content marketing and organic search, and show how you can focus your efforts on driving real business growth, not just SEO metrics.

Speaker

Kevin Gibbons

Kevin Gibbons

Co Founder and CEO at Re:Signal

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Speakers, Timings and Topics

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