Booking.com is are running more than a 1000 concurrent experiments on the guest facing website. Less known is that Booking.com is also using experimentation to improve the property owner side of the experience.
This brings a lot of different challenges and complexities.
So what are these unique challenges and advantages when running experiments behind a login?
How do you calculate your runtime of an experiment when users login every day?
Creating new metrics for experimentation
The tale of two hypothesis
How to use non-inferiority experiments to make sure you are not hurting other team’s metrics
What about the user? If you login everyday, do you not see all changes?
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