These days we all recognize the importance of biometrics. But what are these fancy techniques actually telling us? Endless Gain’s Psychology Professor in residence Ben Ambridge takes us through the latest research, which asks…
Where exactly should items be located on the screen to maximize conversions (and why this differs for Hebrew and Arabic speakers)?
Is it better for customers to look up or look down to find particular options?
What are the EEG signatures of an effective advert?
Is it better to look longer or to look harder (and how this changes with seating position)?
Why are popcorn and chewing gum bad news for your conversions?
Speakers, Timings and TopicsClick Here
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