Ton is known for being the founding father of Online Dialogue – thought leaders in evidence based growth. Online Dialogue has been doing conversion optimization projects for over a decade now. They have been helping companies with high numbers of digital customers (like Conrad, Hostelworld, Hotelspecials, ING, Marktplaats (by Ebay), T-Mobile, and Randstad) to embed and maintain a high quality and effective experimentation programme.
Ton himself has more than 20 years of experience in online optimization and he still helps and trains companies throughout the world to become really effective in evidence based growth. Ton is recognized worldwide as an influential thinker, writer and public speaker on conversion optimization and digital experiments. Ton hosts the A/B-testing mastery course on CXL, owns the ABtestguide.com platform en is also the founder of The Conference formerly known as Conversion Hotel.