Patrick Fagan (UK)

Founder, Brainchimp, Brainchimp

Patrick is an applied behavioural scientist with over a decade of experience ‘turning mind into money’ – that is, practically applying the academia of psychology for commercial results. On the academic side, he is a part-time lecturer at Goldsmiths and UAL, has co-authored papers on topics from Facebook psychology to facial expressions, and has published a book on the psychology of effective messaging with Pearson, called Hooked. Commercially, Patrick has independently provided consulting and run research and experiments for blue-chip brands including eBay, Hyundai and Telefonica. He works at the nexus between data science and behavioural science, having previously been Lead Psychologist at Cambridge Analytica. He runs a behavioural science consultancy called Brainchimp.