Some people call what Arnout does growth hacking; he doesn’t like this term. In his own words, this is what he does; “I just make sure a business gets the most out of their online activities by leveraging Google Analytics and other data points.” This results in an online strategy focused on paid and organic search, social interactions and the correct understanding of the ROI for his clients.Getting the most value out of the possibilities the online world has to offer, through the smart use of Google Analytics.