Since 2007, Anu has made it her mission to help the brands she’s worked with maximize their ROI, automate their repetitive PPC processes and bring efficiency from every part of the accounts, no matter how big or small. This has been both on the agency and client side.
With her vast experience of working with data, her love of Microsoft Excel only increased. Coupled with her passion for automation & AdWords Scripts, she has spoken at BiddableWorld, SESLondon, HeroConf (PPC Hero), BrightonSEO, just to name a few.
From 2017 – she decided to set up a consultancy with the mission of spreading best practices about Paid Search and collating the best of expert knowledge about the industry. This led to the weekly podcast #PPCChat Roundup where she gives a summary of experts talking about a variety of Paid Media topics weekly on Twitter on Tuesdays at 5pm GMT.
As of this month she has been appointed the Global CMO of Brainlabs – one of Europe’s fastest growing digital agencies.