Abi Hough

Optimisation Director, UU3

Abi has worked in all thing’s optimisation for over 16 years – from user research, ux/ui design, coding, functionality testing and quality assurance, through to a/b testing and personalisation, there isn’t much she’s not covered in her impressive career to date. She packs a punch with her successes – with over £30m generated through winning optimisation experiences in the last 3 years and £175m of lost revenue found thanks to her meticulous approach to cross device and browser functionality testing and heuristic analysis, Abi is well respected within the Optimisation Industry and has worked with an exhaustive list of clients including FTSE 100 members, major biotechnology companies and e-commerce giants. As an international speaker Abi specialises in delivering compelling keynotes focussing on web accessibility, functionality testing and creating frictionless user experiences.

Talks