Why Knowledge Matters – A Fundamental Change In Search

Sep 29, 2020



There’s a paradigm shift happening in search as we move from links to direct answers. Search engines are getting better at understanding what users want and connecting them with information. This is underpinned by their knowledge of our human world and how everything fits together. In this talk, we discuss what is -actually- happening, how this changes how we think and approach search marketing (how to capitalise on this shift) – and importantly, why this is critical to succeeding in the future of search).

  • Ric Rodriguez (UK)

    Head of Search


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