Web browsers and privacy protections: impact on data, experimentation, and personalization

Sep 28, 2020



Browsers are racing to plug the privacy holes introduced by errant JavaScript running on sites without proper developer overview. Three-letter acronyms like ITP and ETP have become synonymous with disruption in the digital marketing industries. Unfortunately, browsers don’t necessarily agree with how to stem the tide of cross-site tracking, which means that the distribution of privacy protections across the browsers we use today is difficult to follow.


In this talk, Simo will introduce the landscape of browser privacy protections, so that you’ll have a better understanding of what’s going on. He’ll pepper the talk with examples of how these protections might impact your day-to-day work with data, and whether there’s anything you can do about it, without compromising users’ right to privacy when browsing the web.


The talk should help you evaluate how you go about your own work, and to calculate the uncertainty factors that browser restrictions introduce to any analysis that requires persistent storage such as cookies to work.

  • Simo Ahava (FIN)

    Partner, Senior Data Advocate


Copyright 2020 Digital Elite Day