Server-Side Testing Vs Client-Side Testing

Sep 28, 2020



In this talk James Spittal,¬†founder and CEO of Australia’s most technical experimentation agency, Web Marketing ROI, explores the fundamental differences between server-side A/B testing and client-side A/B testing with real world challenges, examples and lessons learned. He poses the question to our industry on whether it might be time to evolve our thinking and the way we deliver CRO particularly to product teams within enterprise clients who rely upon our advice, precision and accuracy.

  • James Spittal (AUS)

    Chief Executive Officer

    Web Marketing ROI

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