It’s all about behavioral change: a 5 step framework to unlock your growth

Sep 28, 2020



Most people just look at the surface. They are searching for optimization leavers by analysing websites, elements and features. But the truth is: basically all business outcome is a result of consumer behaviour. An optimisers core challenge is to understand behaviour as a foundation to change it. Andre presents an easy to apply five-step approach to dig deeper into consumer behaviour to discover hidden levers for more effective growth hypothesis.

  • AndrĂ© Morys (DE)

    CEO konversionsKRAFT


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