It’s all about behavioral change: a 5 step framework to unlock your growth

Most people just look at the surface. They are searching for optimization leavers by analysing websites, elements and features. But the truth is: basically all business outcome is a result of consumer behaviour. An optimisers core challenge is to understand behaviour as a foundation to change it. Andre presents an easy to apply five-step approach to dig deeper into consumer behaviour to discover hidden levers for more effective growth hypothesis.