Digging into GSC Search Performance Patterns

We all use Google Search Console data on a regular basis to try and uncover the real performance of our focus KPIs; whether it’s finding underperforming CTRs for focus queries or detecting falling positions that need some TLC. However, the data and interface can be notoriously difficult and time-consuming to sift through, meaning we can be put off using it entirely. Izzi’s Digital Elite Day talk runs through several important GSC data patterns to look out for, based on her ongoing analyses into Search Performance data, to inspire you on how to get the most out of this reliable source of SEO KPIs in a more efficient way.