Using digital footprints to personalise to audience’s personality traits

Sep 29, 2020



If someone likes bitter food, like dark chocolate and gin, they’re more likely to prefer cubism, surrealism, and pop art. This is because of underlying dispositions known as personality traits – in this case, disagreeableness. These traits can be inferred through a user’s digital footprint, and used to customise design and speak to them in the most appropriate way.


  • Patrick Fagan (UK)

    Founder, Brainchimp


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