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Using digital footprints to personalise to audience’s personality traits

Jul 2, 2020

14:20

25

If someone likes bitter food, like dark chocolate and gin, they’re more likely to prefer cubism, surrealism, and pop art. This is because of underlying dispositions known as personality traits – in this case, disagreeableness. These traits can be inferred through a user’s digital footprint, and used to customise design and speak to them in the most appropriate way.

 

  • Patrick Fagan

    CHIEF SCIENTIFIC OFFICER

    CAPUCHIN BEHAVIOURAL SCIENCE

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