Design Thinking and Experimentation, the inevitable collision of two very different worlds

Having spent most of his career with one foot in the UX and Design world and another firmly grounded in Experimentation (CRO, A/B testing, Personalisation), it’s been fascinating to see how very different they are in many ways, despite having the same fundamental objectives. In this talk Chris will discuss my observations, share real examples and explore where things are heading. And will also provide some practical survival tips.