Is there really such a thing as evergreen content? And what’s the value of posts about a one-off event? Should you be posting blogs every day or will one a week suffice? What about commercial landing pages – how often should they be refreshed?
There are a lot of questions when it comes to the value of content on a website but rarely as many answers. Inspired by the radioactive decay of atoms (see: physics), we’ve begun to measure the “radioactivity” of content rather than just its vanilla GA metrics. This framework is designed to inform business decisions on content strategy, landing page creation and understand a more rounded view of performance.