Content Measurement – The Nuclear Option

Sep 28, 2020



Is there really such a thing as evergreen content? And what’s the value of posts about a one-off event? Should you be posting blogs every day or will one a week suffice? What about commercial landing pages – how often should they be refreshed? 

There are a lot of questions when it comes to the value of content on a website but rarely as many answers. Inspired by the radioactive decay of atoms (see: physics), we’ve begun to measure the “radioactivity” of content rather than just its vanilla GA metrics. This framework is designed to inform business decisions on content strategy, landing page creation and understand a more rounded view of performance.

  • Hannah Thorpe (UK)

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