Optimizing Momentum in Customer Journeys: How Friction Halts Your Conversions

Sep 29, 2020



Momentum plays a key role in the path towards success in most areas of our lives. It’s no different in customer journeys — people need to be able to keep a certain pace in their navigation to successfully convert. This talk will explain what factors are involved in momentum and how friction barriers slow visitors in their tracks, including solutions and examples to help you create experiences capable of achieving, preserving and boosting momentum as well as possible for visitors and customers alike.

  • André Vieira (BR)



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