Closing Keynote: Influencers Are Here to Stay: Adapt or Perish

It happens with all new channels; at a certain point a flood of clickbait headlines start to call for that channel’s imminent demise. Instagram makes a change? Influencers are dead! Google updates one of their core algorithms? SEO is dead! A paid campaign fails or underperforms? PPC is dead! None of these proclamations are true and are usually written by those that aren’t practitioners. Influencer marketing won’t ever cease to be until word-of-mouth disappears, so let your competitors fall for the misleading headlines while you learn how you can incorporate influencers into your favorite marketing channel of choice to stay ahead.