In March, Julian Gaviria, the head of user experience at Thomasnet, a digital B2B marketplace for industrial products, saw an opportunity to introduce an entirely new product feature. One that would surface and connect suppliers of PPE and other emergency healthcare equipment with buyers in need. The company recognized that this is what their audience and society needed, right now.
But they needed to ensure that this new experience was delivered seamlessly. Through rigorous, data-backed testing, Julian’s team was able to launch this feature in under a week to great success. This is just one example of how companies are using experimentation to respond to pressing shopper needs in the midst of ever-changing circumstances.
In this talk, you’ll learn:
- The technology and strategic approach Julian and his team took to execute so quickly
- How to translate digital experience data into your most effective test hypotheses
- 5 tips for how to adjust your experimentation strategy in the face of extreme uncertainty