Most optimization teams are doing user research without actively involving customers. They passively observe click behavior or extrapolate from analytics data. You can start here – but if you want to get ahead with your optimization program, you need to do customer research.
In this talk, you’ll learn how to pinpoint customer frustrations by infusing usability research into your optimization program. We’ll cover the three ways user research should be used to move faster and spend less time on low impact tests. We’ll help you make the case for why your optimization team needs to prioritize user research.