1. Not calculating sample sizes up front An oldie but a goodie. If you are not pre-calculating the amount of traffic and conversions you need before you can call a test there will always be the temptation to stop a test early. Stopping tests early will mean your stat sig calculations are ...
UX and CRO Expert Karl Gilis Shares His Insights Ahead of Digital Elite
Karl Gilis has been working in UX and Conversion Rate Optimisation for nearly 20 years. Karl will be running a workshop on June 5th. He speaks to SEO Jo Blogs about the workshop and the conference. You have an impressive CV, how did you first get into this line of work? “I stumbled into it