blog – Digital Elite Day

Amrdeep Singh Athwal 26th February 2020

Top 20 ways to screw up your tests in 2020

1. Not calculating sample sizes up front An oldie but a goodie. If you are not pre-calculating the amount of traffic and conversions you need before you can call a test there will always be the temptation to stop a test early. Stopping tests early will mean your stat sig calculations are ...

Jo Juliana Turnbull 26th May 2019

UX and CRO Expert Karl Gilis Shares His Insights Ahead of Digital Elite

Karl Gilis has been working in UX and Conversion Rate Optimisation for nearly 20 years. Karl will be running a workshop on June 5th. He speaks to SEO Jo Blogs about the workshop and the conference. You have an impressive CV, how did you first get into this line of work? “I stumbled into it

Jo Juliana Turnbull 10th May 2019

Chris Out – CEO of RockBoost

Chris Out is the CEO of RockBoost. He will be speaking at Digital Elite on June 6th. SEO Jo Blogs interviews him about growth hacking and how his clients liked his way of working and now they are winning awards. Why and how did you build your first high performing growth team? (Was it due

Sophie Turner 15th April 2019

Spotlight on the Elite with Alex Moss

Next in the spotlight is Digital Elite Day long time hero and previous speaker, Alex Moss. Alex is the director at Manchester-based digital marketing and web design agency, FireCask. More recently, Alex and his wife Anna also launched Basil + Lily, an Italian aperitivo bar in Prestwich. ...

Jo Juliana Turnbull 7th April 2019

Interview with Ben Labay, Research Director at Conversion XL

Ben Labay, Research Director at Conversion XL speaks to SEO Jo Blogs about his presentation at Digital Elite on Mobile Optimization, using voice of Customer Data. How did you start working at Conversion XL? “Well I came from the field of Biology and Conservation Science, working for the ...

Jo Juliana Turnbull 31st March 2019

Interview with Stacey MacNaught

Stacey MacNaught is speaking at Digital Elite on June 6th. I have always enjoyed her talks, she gives great tips and actionable insights. Find out how she started her career in SEO and why she set up on her own. How did you get into SEO? “I was freelance copywriting after university. ...

Georgi Georgiev 23rd March 2019

A Game of Double Standards: CROs vs. the World

Conversion rate optimization as a field occupies quite a unique position among digital marketing professions such as advertising (PPC,SEO,SEM), UX design (designers, front-end coders), PR, and marketing. One significant difference which I recently discussed with Tim Stewart, a well-known ...

Sophie Turner 21st March 2019

Spotlight on the Elite with Simon Penson

In this week’s Spotlight on the Elite, we catch up with Simon Penson, founder and MD of Zazzle Media, one of the UK’s foremost content marketing agencies. From the importance of content for SEO to maximising your return on investment, Simon gives us his expert insight into the future of content ...

Jo Juliana Turnbull 14th March 2019

Interview with Els Aerts – Founder of AGConsult

Els Aerts runs AGConsult with Karl Gilis. Karl will be holding a workshop on Wednesday, June 5th. Els will be speaking at Digital Elite on Thursday, June 6th about “The Art of the Question”. I ask Els about her talk and setting up her own business with Karl Gilis. You set ...

Jo Juliana Turnbull 1st March 2019

Interview with Francois Goube, Founder of OnCrawl

SEO Jo Blogs interviews the founder of OnCrawl, François Goube on how he started the company and the plans for 2019. Francois is a serial entrepreneur with OnCrawl being his third company. He shares some of his past experience with SEO Jo. Why did you create OnCrawl? “It is the shared ...