Google is monopolising more and more SERP space. Between paid ads, knowledge graphs, answer cards, featured snippets and the “people also ask” feature, all of that beautiful SEO content you created has been pushed WAAAAY down the results page. These Google features have been found to reduce ...
Organic search and the art of authenticity
Authenticity is paramount to the success of your business. Yet three quarters of consumers feel that “brands and companies have a credibility problem”, according to a survey of 12,000 respondents carried out by Cohn & Wolfe. Are we in the middle of a business authenticity crisis? What is ...