Ben Ambridge has studied and researched psychology for over 20 years. Ben is a Professor of Psychology at the University of Liverpool. Ben is interested in how research findings from academic psychology can be applied in our everyday lives as consumers. And, importantly how psychology plays an influential role in ecommerce. For more, check out my books – Psy-Q: Test your Psychological Intelligence and Are You Smarter Than a Chimpanzee? –, Ben’s TED talk, or Endless Gain blog.
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