Annika Thompson is a conversion rate optimizer and the head of UK at CXL, a global agency who is laser focused on CRO. CXL runs the world’s most popular optimization blog, trains marketing and CRO agency teams at CXL Institute, and offers managed CRO services for mid-market to enterprise companies.
Annika transitioned from an academic research career to hands-on digital marketing field while writing her master’s thesis in Hong Kong. Since then she has worked with small start-ups to FTSE 100 companies on their website optimization. At CXL she has worked with retail companies who have then been bought up by global corporations.
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