May 2018 – Digital Elite Day

Jo Juliana Turnbull 29th May 2018

Personalisation and The Effect on CRO – Interview with Stephen Pavlovich

Stephen Pavlovich is the CEO of Conversion.com, the UK’s largest conversion optimisation agency. Stephen will be speaking at Conversion Elite on June 6th and I wanted to ask him in more detail about Personalisation and the impact it has on websites. Their clients range from SMEs to Fortune 500 ...

digitalelite_admin 29th May 2018

Using Search For Good: Non-Profit SEO Guide

SEO can sometimes be associated with big brands and even bigger profits, but SEO is also an important channel for many of the world’s non-profits. Large or small, organisations with vital causes and messages use SEO as a way of finding donors, supporters, and reaching service users. When ...

digitalelite_admin 16th May 2018

Ethics and Business and Psychology, Can This All Work Together?

Psychology runs in Bart’s genes which may be a reason for him to take up this profession. Bart Schutz’s parents were psychologists and so is his sister. He is therefore well aware of behaviour and what is driving our thoughts I interview Bart on Conversion Elite so we can have a sneak peak into his

digitalelite_admin 14th May 2018

Should You Justify CRO To Your Boss

Why do managers ask for justification of CRO? I may be a conversion rate optimisation consultant, but don’t ask me to justify CRO to your boss or colleagues? I don’t mind explaining what CRO is or the process of CRO, that’s fair enough. What I object to is justifying the aim of CRO to people who

digitalelite_admin 9th May 2018

Which Marketing Strategies Work Best?

Why does Most Marketing Fail? Ever since the 19th century retailer John Wanamaker said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” marketers have wondered how to identify where money is being wasted and where it creates value. This has tended to ...

Jo Juliana Turnbull 9th May 2018

Will Artificial Intelligence Remove the Need for Human Intervention?

I interviewed Gianna Brachetti-Truskawa, who is not only a linguist but a Senior International SEO Manager in Cologne, Germany. Gianna works for Bold Ventures GmbH. We are really pleased Gianna is speaking at Search Elite and I wanted to ask her a few questions regarding languages and the ...

Month: May 2018