Bartosz Góralewicz is the Co-Founder, Head of SEO of Elephate and will be sharing his technical tips with us at Search Elite on June 6th. I could not wait until then to ask him some of his tips on running his own agency and keeping up to date with the latest SEO news.
You are a very busy guy. How do you manage being a family man, running a successful business and keeping up to date with the latest news?
“I learned to manage all that the hard way. For years, I was a workaholic, I would work from dusk till dawn and a bit more, all the while I was also focusing on raising two small kids, and having time for my family and friends. Over time, this proved to be a very bad idea from both efficiency and health perspectives. It took me a couple of years to learn to do all that in a more laid back way. I focused on building a wonderful team I can trust and I don’t need to worry about anything they work on.
Now, I never work more than 6 to 8 hours per day. If you timebox your work, you become much, much more efficient.
It is still an ongoing process and the only thing I can’t optimize is travel. I travel all around the world quite often and the only thing I can do is to keep my travel as short as possible. The biggest hero of my success is my wife Olga. She has her own successful career and making that work with my travel, our kids, dog, etc. is difficult, but she is always supporting me as much as she can.
What would say has been the key to growing your agency?
This is easy. I was never happy with just chasing others. I wanted more. I believed we can be leaders of the industry and we can pave our own way. I wanted to be a positive example of doing stuff right and by the book, BUT taking it to the next level. Asking more questions and building experiments to answer them.
What are the three technical areas of a website that are most important to get right before anyone starts promoting their site?
Performance. This is a core metric that affects SEO and everything else.
Indexing strategy and a clear structure.
Mobile. I don’t want to be Captain Obvious here, but some of our clients get 70% of their traffic from mobile and it’s becoming hard to ignore now.
I really liked your latest article on your blog where you talked about Google Flights (https://www.elephate.com/
blog/seo-google-flights/). It is early days yet, but have you had any response from Google? Or have you had much reaction from those in the search industry?
How much longer do you think Google can continue to dominate the SERPS (such as Google Flights) when they do not do great SEO work?
I wouldn’t say that Google Flights is dominating SERPS (fortunately). They rank very well for some of the keywords like “Flights” but in general, if we look at SEO only, their competitors don’t have to worry about them at all. Their advantage comes from Google integrating “Flights” with search. Now if you search for any destination (e.g. “Warsaw”) you’ll see an extra tab in Google with “FLIGHTS”. I believe this integration is going to “steal” some of the SEO traffic and push it directly into Google’s products.”
Thank you Bartosz for your time, we can’t wait to see you in June.