Full disclosure. I’m a Millennial. Guilty as charged. I know we can be a finicky bunch. Certainly we do things “differently” than previous generations. Our methods of media consumption are different, so the traditional rules of media marketing were thrown out of the window for the most part ...
How to Hack Your CRO / Growth Team
Growth hacking a business and optimizing it for conversions is a massive, complex job. Magical unicorn solutions, like the famous examples you often hear about (e.g. Dropbox, Airbnb), are rare exceptions. Most of what growth hackers do is not wizardry, but rather continuous ideation, testing, ...